Thursday, March 02, 2006

Origami: The worst marketing campaign since the introduction of the Neon.

Except when Dodge did it, "hello" was an innovative catch-phrase.

At least be computer-literate and say "Hello, World."

Anyhow early adopters aren't biting on your hype. The presumptious and coy nature of these ads remind me of early commercials for "American Express Blue" which turned out to be "SURPRISE" a credit card.

Will, why are you so cranky about this?



Maybe it's just because I haven't seen anything truly fresh or original in this product space hit the shores of the United States since they brought over the Libretto from Japan in 1997 and the fact that "origami" seems to be a delibrate nod to the uningenuity of the American palmtop market. Or maybe its because it looks so darn much like the Vulcan Flipstart that it makes me pine for the days when Paul Allen and Bill Gates were on the same team. Or maybe its because its running Windows CE which is only the third worst product ever (#1 BizTalk #2 SMS)

Or maybe its because the X-Box 360 and the wireless optical mouse with the snap-in are evidence that there are lots of really great product designers at Microsoft that I am totally so disappointed to see something so stale buggy hit the market.


No... its the lousy lousy marketing. "Let's brand build!"
How about this, marketing Chuffy, make products that consumers want rather than brand consumers into the products you make?


I would be happy to eat those words, and maybe when they come out with the "version 3.1" of the product, I will.
"Too late or still too soon too soon to make lots of bad love and there's no time for sorrow. Run around, run around with a hole in your head 'til tomorrow."
-----They Might Be Giants