Saturday, February 21, 2009

Hairshirt marketing

I am waiting for non-luxury brands to trumpet how little enjoyment the
consumer gets from it. But the brand won't advertise a low price.

That seems to be the ethos of this recession which most blame on
bankers or people who have the nerve to not be able to pay double
their mortgage payment when rates reset but I will instead blame on
Circuit City, the consumer electronics retailer whose model was:

"Do you think your Delk computer is a bad price? Wait till you try to use it!"

Here are my brands:

"StinkyCup" brand coffee "smells bad, tastes Stinky"

"Fecal Audio". This is a holder from sophmore year at rice.
Ironically, my net worth was higher then.

"East St Louis" brand drinking water

"Triggerfinger Jam". The personal firearm for the rest of us.

"PriceCheck on" over the counter pharmaceuticals. There slogan is
"Herpes is not just your shame, its everyone's business"

"StupidKid" brand portable corner. Now your timeouts are portable.

Small, Bruised and Mealey 0rganic food growers with honesty about
their produce.

General Motors. Badly designed cars manufactured without pride at the
direction of nincompoop managers. I understand that in response to the
idea that people should go back to animal drawn carriages, their
genius marketing department came up with "GM beats a horse to death.
Everyday our people are beating a dead horse. ". Gary Busey is their
spokesperson

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"Too late or still too soon too soon to make lots of bad love and there's no time for sorrow. Run around, run around with a hole in your head 'til tomorrow."
-----They Might Be Giants